About Us
About Launder Clothing Co.
We don’t follow trends — we build legacy.
Launder Clothing Co. was born in Auckland, New Zealand, from the grind of real life and
the hunger to rise above it. We’re not here to impress. We’re here to express — with
streetwear that speaks to ambition, hustle, and clean execution.
Our designs are bold. Our message is louder. Every piece we drop is tailored for the
streets and stitched with the mindset of those who move different. We represent the
ones who know the value of the struggle — the ones who show up, shine hard, and hide
their money.
“Hide Your Money” isn’t just a slogan. It’s a lifestyle. A reminder that wealth is quiet,
confidence is calm, and your style should speak before you do.
We make clothing for those who live on purpose. For the early risers, the late-night
grinders, the creatives, the curators, and the kings and queens of their own path.